Why we became Tinnitus UK

We are changing our name to Tinnitus UK to increase our visibility  to people with tinnitus and the tinnitus community, and to increase awareness of tinnitus to the public. 

We believe the name change will help us bring in more supporters and reach more people with tinnitus who need our support now more than ever. 

The name Tinnitus UK will help us communicate who we are and what we do quickly and clearly – to both those who already know us and those who are looking to use our services or support us. 

We’ve undertaken research which has shown that changing our name should increase support and funding. Our research has shown that the general public and those currently not supported by us are more likely to seek our help. 

Once we learnt that changing our name would make us easier to find for those needing our support, we had to do it. Our name may be changing, but the support we provide to people with tinnitus and their families will be as vital as ever. 

New name… but our vision remains the same – creating a world where no one suffers from tinnitus. 

Our history will always remain a huge part of the charity, but what we need now is a name that helps us reach more people with tinnitus and their families who need our support, and people who want to support the charity. Being Tinnitus UK will help us to do that.

In the current climate, demand on our services has never been greater and our support has never been more needed by people facing tinnitus.

We’ve kept costs to a minimum by doing as much as we can in-house.

The process will be gradual across our digital channels and printed materials.

We believe that changing our name will help us to raise more awareness of the charity and more funding for our services, which will enable us to support more people with tinnitus and their families.

Our research has shown our name change should increase support and funding. So this is the best step to ensure we’re here for many years to come.

We remain the same charity with the same mission, vision and values. Most importantly, the support we provide to people with tinnitus and their families will remain the same – and will actually improve as our new website has new functionality such as a chatbot that can support people with tinnitus 24 hours a day and 7 days a week. 

We’ve spoken to the bank about how to manage this change smoothly. You don’t have to change anything for your direct debit. You’ll receive a communication from us explaining more, but your generous gift is still going to the same great cause. Thank you.

When paying in money, who do I make the cheque payable to?

To minimise the impact to our wonderful donors, we’ve arranged it so the bank can accept cheques made to both our names. You can write your cheques to British Tinnitus Association or to Tinnitus UK.

Thank you so much for your gift. No, you don’t need to update your Will with our new name as we can still receive income donated to the British Tinnitus Association. Your gift will still come to us and be used to support people with tinnitus in the future. Thank you for helping provide a lifeline to them with a gift in your Will.

No. Your fundraising page will automatically update with the new name. We are also able to still receive income donated to British Tinnitus Association as well as income for Tinnitus UK. Thank you for your support.

Yes. You will no longer find the charity using the name British Tinnitus Association.

Yes, you can still use British Tinnitus Association branded materials. We’ll be gradually updating our branded materials as and when they are due for an update to save costs. If you have old branded materials, we would love for you to keep wearing them and help us keep costs to a minimum.